Learning and Development

Political Communication Theory - A Strategies to win Elections and Influence People by Independent Candidates Peshal Kumar Puri Balen from Kathmandu and Hark Sampang from Dharan were two of the new faces that emerged in the politics of the local-level election, which took place in Nepal in 2022. Both candidates were completely independent. They were able to win the election even though they had no political background, no large fans, and no large network. The so-called major political party gives very little in the way of a guarantee. A question always brought up there is whether they have utilized any strategies to win. Without a doubt, they used the political communication theory, whether they were aware of it or not, to achieve success and win the election. Political communication theory examines how political messages are created, transmitted, received, and interpreted. Political actors like politicians, governments, and interest groups use various communication strategies to influ...